In a year when Taylor’s Eras Tour is a record-breaking global phenomenon, I can honestly say, I’m still in my RIF era.
Reading is FUNdamental.
You may have heard me share before about my two material loves – china and books! I caught the reading bug during a Pizza Hut Summer Reading Challenge after my Aunt introduced me to a series of mystery books at Christmas and my mom let me earn chore money to spend at the book store.
As a homeschool mom, I shared my love of reading with my family by always packing an equal number of books to toys whenever traveling, stocking our home bookshelves with quality children’s literature, hosting book clubs for kids, and prioritizing family read aloud time.
And now, my love for reading is crossing over to Magic Made simple as we introduce a new marketing campaign series: Pages to Places: Summer Reading Voyages™
This exclusive email series is designed to promote the joy of reading.
What makes this series unique is the direct correlation between the magic of storytelling and the desire to travel.
We believe that every book is a doorway to adventure. Our curated book recommendations not only entertain but ignite a sense of wanderlust, sparking curiosity for destinations all around the world.
Here’s a glimpse of the emails included in Pages to Places: Summer Reading Voyages™:
- Summer Reading Campaign Overview
- Travel Book Recommendations for All Ages (toddler thru adult)
- Themed Travel Book Inspiration
- Summer Reading Incentives
- Summer Reading Programs
- Audiobooks and Activities: Reading Fun On-the-Go
- Family Reading Time
- Family Themed Nights
- Conclusion CTA
Marketing campaigns showcase your unique stories and recommendations to deepen loyalty with your clients in order to maximize sales opportunities.
Pages to Places: Summer Reading Voyages™ can be used to re-engage your email list with daily emails during a “challenge”. Similarly, this campaign could be used as a Lead Magnet, enticing new prospects and leads interested in summer activities for their kiddos.
Or it can be sent as weekly newsletters (ezines) throughout the summer season.
Nine weekly emails all ready to be added to your email system and scheduled in advance while you enjoy time with your own family this summer – YES, PLEASE!
By incorporating Pages to Places into your client outreach, you’re not just sending emails—you’re fostering a love for reading and travel that resonates with families.
Building know/like/trust (aka loyalty) through the transformative power of storytelling, makes this series an invaluable resource for travel advisors who want to inspire and engage their clients in meaningful ways.
I genuinely believe we have an opportunity to revolutionize how we educate our children.
~ LeVar Burton, Reading Rainbow
From book recommendations and themed activities to travel-inspired incentives and valuable insights on creating memorable family experiences this series is perfect for the upcoming summer season.
Imagine – YOU can be the spark that encourages a lifelong passion for exploration – through the magic of books!